Highlights
Highlights are a great tool to use to organize information posted on your Instagram stories to a long lasting location. After a story has been posted, you have the option to add this to a "highlight" on your Instagram page. Highlights that shelters could use are "Adoptable Animals", "happy Tails", "Past Events", "Foster Fails", "Volunteers Rock". Highlights are optional and another way to get content to viewers.
When you create a highlight, it acts a small, permanent story of its own that appears on your social media page. Each highlight has a cover image. The image can be from the story itself, i.e. a photo from the shelter or of an adoptable animal but Pet Rescue Resources suggests using a graphic image to sum up each story. These graphic images can create a story themselves by being cohesive and design inclined. Your highlight covers could be an image or an attractive typology. We offer free highlight icons which you can use for free or take inspiration from. Find these on our social media templates page.
icon made by freepik from www.flaticon.com
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