Using Instagram for your rescue or shelter might be a bit trickier than using other platforms like Facebook and Twitter. That’s because Instagram is all about photos. Instagram users aren’t looking to read a long description, but instead, they’re looking for a fun way to scroll through new content. So, how can you use captions to get your followers’ attention?
How to Draw People in
Instagram captions should be brief. The Instagram character limit is 2,200, but you shouldn’t even come close that limit if you don’t have to. Instead, find a quick and easy way to describe your post. Make sure you maintain a similar tone throughout all your captions.
If you have to make your post a bit longer, you should at least use spacing to break up the text into tiny paragraphs of only a sentence or two. Giant blocks of text are harder to read, so many viewers might scroll right past it. So, make your sentences short and easily readable for viewers, letting the picture mostly speak for itself.
Adding spaces in between paragraphs can be tricky, but it can also make your text easier to read. One of the best ways to add breaks between paragraphs in your Instagram description is to write out your text in a notes app first. Include the breaks there, but make sure you don’t add any unnecessary spaces, especially after the last word. Then, you can copy and paste that text into Instagram, which should create easy-to-read line breaks in your description.
If you have important news in your post, make sure you have an adorable photo to match it. For example, an extra cute dog photo is always more likely to get viewers to read the caption. Then, if you have something important to share with followers, make your goal clear and concise in the brief caption.
Using Emojis
When reading text, it can often be difficult to understand the person’s mood. That’s why emojis are essential for Instagram posts. They help make the text friendlier and more personal.
So, along with your brief description, you should also use emojis to showcase your mood. It will help your page seem more down to earth. People often prefer to adopt dogs from a place that makes them feel comfortable, so you need to give off an approachable tone in your descriptions to draw them to your organization.
Using Hashtags
Hashtags are extremely important for Instagram posts because they’re a great way to grow your audience. Overall, hashtags just make your content easier to find. So, you should think of them as keywords that users should search to find your page.
Instead of just putting a bunch of random hashtags after your descriptions, be thoughtful about it. Try to figure out what hashtags would lead users to your shelter or rescue. Many people looking for a rescue dog are probably searching things like “rescue dog” and “adopt don’t shop”.
Don’t Forget Links!
While some Instagram pages are just for fun, rescue and shelter pages need more than just likes and comments. You’ll need people to actually visit your site, donate, and look at the adoptable dogs. So, you should make sure you use links.
In your Instagram bio, make sure to include a link to your organization’s website. That way, if someone wants to find out more information about your rescue, they’ll know where to go. Also, include links in your descriptions too. That way if you’re looking for someone to adopt a dog or if you’re asking for donations, viewers will know exactly how to help.
Instagram is much different than other social media platforms, but it’s still essential. Your photos and descriptions need to encourage people to adopt, volunteer, and donate to help your rescue. So, make sure you take the time to create the best captions possible.
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